Our Company

About Us

Our Company

Barwood has been a trusted name in hardwood flooring for over 65 years, specializing in luxury multi-family residential, ICI commercial, mixed-use projects and sports flooring systems. Our floors can be found in most of Toronto’s major landmarks e.g. Four Seasons Centre of Performing Arts, AGO Art Gallery of Ontario, Roy Thompson Hall, ROM Royal Ontario Museum, The Royal Conservatory of Music, Aga Khan Museum and many more…

A team of dedicated professionals consistently delivering luxury flooring to affluent clients that demand the highest level of quality, workmanship, timing and on-budget completion.

Our People

Meet The Team

Vito DiFranco

Vito DiFranco

President
Dedicated to providing forward-thinking, detail-oriented, and transparent construction solutions to meet the needs of our clients.
Jordano DiFranco

Jordano DiFranco

Sales Manager
Jordano manages all of the estimating for commercial and residential projects in mixed-use properties, multi-family and ICI design build.
Esther Lee

Esther Lee

Controller
As the Controller, Esther brings a wealth of Accounting expertise.
Danny Concordia

Danny Concordia

Sr. Project Manager, Commercial Group
Danny has over 25 years in the building and hardwood flooring industry and manages the Commercial and Residential Group for Barwood.
Michelle Alexander

Michelle Alexander

Administrator Accounting
Ashley Alexander

Ashley Alexander

Administrator Estimating
Olivier Pepin-Perreault

Olivier Pepin-Perreault

Warehouse/Logistics
Operations

Operations

Commercial Group

Our History

Principles We Live By

Values and Culture

Our values and culture can be summed up by three words: passion, dedication and reliability. They create concrete business ethics that strengthen our ability to deliver incredible value to our clients and future partners.

Corporate Responsibility

We govern our business by the highest ethics and industry standards. Our commitment to excellence and integrity can be seen in every aspect of our company.

Community Involvement

Community Involvement has many definitions. To us it is about creating a better business - for our clients, our people, our stakeholders and our communities. Our goal in our communities is to support education and diversity initiatives. It is our privilege to use our experience and education to improve the lives of people less able.

Transparency and Governance

Transparency and good governance are essential to delivering outstanding client service. We are committed to continuing to achieve this from a position of strength as a leader in our industry.

Health, Safety and Wellbeing

We are committed to continual improvement to enhance the health, safety and wellbeing of our people and partners. Safe, Healthy, Motivated People. We value, protect and support our people and their physical, mental and emotional well-being. By promoting a positive, inclusive health and safety culture we ensure safe assets are delivered safely.

Innovation

Innovations evolve from a true understanding of the challenge presented. We use our extensive industry knowledge and client experience to develop innovative ideas that solve clients’ challenges across their business.

The Barwood Experience

Discover Our Collections

The most remarkable beauty catches the eye, but doesn’t blind it. It’s refined … rich, smooth and impeccably fashionable, like our Manhattan Collection of prefinished wide plank flooring. The Rift & Quartersawn white oak planks feature the beautifully understated grain structure that has made this cut so renowned. It’s the ultimate choice for gracious living.

Contact us to experience the Barwood difference of unparalleled service and expertise.

LEED, Green and Sustainability

The changes we make today transform the way we live tomorrow. That’s why we’re committing to more responsible materials, sustainable sourcing and quality-tested hardwood products. The path to a better world starts at home.

Climate Neutrality

Setting climate targets and reducing our carbon footprint, from factories and facilities to the customer’s doorstep.

Sustainable Materials

Using more sustainably sourced materials in our products, including FSC®-certified wood, preferred fibers and recycled packaging.

Ethical Supply Chain

Engaging and supporting suppliers in continuous social and environmental improvement.

Circular Solutions

Exploring ways to replace single-use consumption with circular projects, operations and products.

Empowered Employees

Empowering teams throughout our organization to shape innovative sustainability programs and put them into practice.

Conscious Customers

Simplifying the customer experience to promote responsible shopping with clear labeling, third-party verification and sustainable wood floor products.

Worldwide Customer Service

Global Experience

The quality of a Barwood floor is matched only by that of the customer experience.

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Let us help you plan and build your next flooring project.

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